Not a product. Not a platform. An idea.
PMS Sahi Hai is India's 1st AI-powered PMS & AIF marketplace, built so that choosing a strategy is decided by your risk appetite and verified data, never by the seller's basket.
PMS & AIF strategies tracked and compared
active SEBI-registered portfolio manager covered
factsheet reads by Nyra, our homegrown AI
paid placements in any ranking. Ever.
A marketplace where the whole market competes for you.
Most PMS & AIF investing starts with a seller and ends with their basket. Ours starts with you and puts every SEBI-registered strategy on the table.
Profile & Goals
Nyra begins with you (risk appetite, horizon, liquidity needs and goals) before any product enters the frame.
Analyze Your Portfolio
Your existing PMS, AIFs and funds are examined for hidden overlaps, concentration and duplication risks.
Curated Match
Nyra evaluates every tracked strategy on verified data. You see only what genuinely fits your profile and fills real gaps.
Smart Investing
Compare, evaluate and invest through PMS Sahi Hai, with seamless onboarding with India's leading fund managers.
Continuous Monitoring
After you invest, Nyra stands watch, tracking performance and leading indicators, and alerting you to act early.
The part most firms skip is step 5. Selection gets you into the right strategy; monitoring keeps you in the right strategy. That is why we built an AI that never logs off.
Dear Investor,
PMS Sahi Hai was never meant to be a product. It is not even a platform, really. It is an idea.
The idea is simple to say and rare in practice: every HNI should be able to invest proficiently, effectively, and in line with their own risk appetite, not in line with whatever limited, biased basket of products the person across the table happens to carry.
I have spent over a decade in wealth management, and I have watched the same conversation repeat itself in a hundred drawing rooms. It begins with the seller's basket. Whatever sits in that basket gets presented as “the right fit”. Your actual risk appetite (how much drawdown you can genuinely live with, what this money is for, when you will need it back) is reduced to a checkbox on an onboarding form.
We built PMS Sahi Hai to run that conversation in reverse.
It begins with you. Nyra, our homegrown AI, first captures your true risk appetite through real questions, not a form-filling ritual. Only when Nyra understands your risk does the market enter the conversation. And it is the entire market: every active SEBI-registered PMS and AIF, evaluated on data. When everything is on the table, there is no basket to be biased toward. You commit your hard-earned wealth to the strategy that fits you, not the strategy that fits someone's inventory.
Then comes the part I am most proud of. Once your capital is committed, most relationships go quiet. Ours begins.
Nyra keeps watch over your capital even while you sleep. It tracks every key performance indicator (rolling returns against the benchmark, alpha, drawdowns, volatility). But performance is a rear-view mirror: by the time the numbers turn, the damage is already in your statement. So Nyra also watches the leading indicators, the signals that move before performance does:
Style drift
The portfolio quietly moving away from the mandate you bought into.
Concentration creep
Single stocks or sectors swelling into oversized bets.
Liquidity decay
Underlying holdings that would now take longer to exit.
Churn spikes
Turnover rising; conviction usually falls before returns do.
Capacity strain
AUM growing faster than the strategy can sensibly deploy.
Key-person risk
The manager or team you backed, changing or moving on.
When these signals move, you hear about it early — while there is still time to act, before underperformance seeps into your returns.
That is the whole idea. Your risk, understood. The right strategy, chosen from the entire market. And a watchful intelligence that never sleeps.
An India where every investor's capital follows their own risk appetite.
“Mutual Funds Sahi Hai” taught a generation of Indians to trust mutual funds. PMS Sahi Hai exists to do the same for India's most sophisticated investment vehicles, so the next generation of wealth is built on suitability, not salesmanship.
A category India trusts
PMS & AIF as understood, comparable and openly discussed as any mainstream product. No mystique, no fine print, no “trust me” investing.
Selection decided by data
No manager chosen because of who bought lunch. Verified numbers, like-for-like comparisons, and conflicts disclosed. Every single time.
Oversight as a standard
Institutional-grade monitoring on every portfolio, whether the ticket is ₹50 lakh or ₹100 crore. What family offices have always had, every investor now gets.
An unbiased path from risk appetite to the right portfolio, and a watch over it for life.
Educate.
Make PMS & AIF genuinely understandable: plain-language guides, honest answers, and comparisons investors can judge for themselves, before anyone sells them anything.
Understand.
Capture each investor's true risk appetite through Nyra (drawdown tolerance, horizon, liquidity, goals) before a single product enters the conversation.
Match.
Evaluate every active SEBI-registered PMS & AIF on verified data, and match capital to the strategy that answers the investor's brief. Zero commission bias.
Watch.
Monitor committed capital continuously (every KPI, every leading indicator) and alert investors early, so they can act before underperformance compounds.
Every fund, scored the same way. Out of 10.
A single number from 0 to 10, measured against published absolute standards, not graded on a curve. A strategy earns a high score by clearing a fixed bar on returns, risk and consistency, not by being the least disappointing fund in a disappointing category.
Seventeen metrics feed five pillars at fixed, published weights, set by the Nyra Rating Committee. They do not vary by fund, fund house or commercial relationship. The score is backward-looking evidence, not a prediction, a recommendation or a like-for-like across asset classes.
Every metric, weight and threshold is published in full in the rating methodology. Recalculated monthly.
Our economics, in plain text.
You pay us nothing directly
Comparisons, Nyra's analysis and onboarding are part of our distribution service. There is no platform charge, and your fund terms are identical to going direct.
AMCs pay distribution fees
When you invest through us, the fund house pays us a standard distribution fee, the same regulated model every PMS distributor operates on. Ask us what we earn on any product, and we will tell you.
No fee can move a score
Nyra's scores and rankings are computed from disclosed data before commercials are ever discussed. There is no arrangement by which an AMC can improve its position.
Built for people with real portfolios and no spare time.
Busy professionals & executives
Serious equity wealth, no bandwidth to track hundreds of strategies. Nyra does the reading; you make the decisions.
Business families & family offices
Scattered holdings across PMS, AIF and mutual funds, consolidated into one coherent, risk-aligned allocation.
NRIs & global Indians
Investing back into India through the right structures, including GIFT City routes, with oversight that works across time zones.
Four principles. Non-negotiable.
Written down before the first line of Nyra's code, and checked against every feature we ship.
Transparency over polish
Fees, drawdowns and conflicts of interest in plain text. No buried disclosures, no asterisk traps.
No rank for sale
Nyra's scores are computed from disclosed data before commercials enter the room. No AMC can buy a position in our rankings.
AI as analyst, not gimmick
Nyra reads disclosures, normalises returns and flags patterns, the slow, unglamorous work that makes selection honest.
Investor-first, always
Every recommendation must survive one question: would we commit our own family's capital to it?