Built by allocators, for allocators.
PMS Sahi Hai exists because picking a PMS or AIF in India is unnecessarily opaque. We're fixing that — with data, AI, and a stubborn commitment to investor-first defaults.
Started as a spreadsheet.
In late 2024, three of us — an ex-PE analyst, a quant, and a designer — pooled our PMS shortlists into one spreadsheet because we couldn't find honest information online. The spreadsheet got passed around. Then circulated. Then asked for so often that we built it into a product.
Today, PMS Sahi Hai tracks every active SEBI-registered portfolio manager and AIF. Nyra reads every factsheet weekly. The thesis is unchanged: investors deserve a place where manager selection is decided by data, not by who's buying lunch.
Four principles. Non-negotiable.
We wrote these down before we wrote any code.
Transparency over polish
We show fees, drawdowns, and conflicts of interest in plain text. No buried disclosures, no asterisk traps.
No commission bias
We're paid the same standard distributor rate by every AMC. Nyra's ranking owes nothing to who pays more.
AI as analyst, not gimmick
Nyra reads disclosures, normalizes returns, and surfaces patterns — the slow work that makes selection honest.
Investor-first, always
Built by people who manage their own ₹ in PMS. We test every recommendation against our own portfolios.
From 200 to 1,200+.
- 2024
First spreadsheet of 200 PMS strategies, shared between 6 friends.
- 2025
PMS Sahi Hai goes live with 600 strategies and a basic compare view.
- 2026 Q1
Nyra v1 ships. AI-driven shortlisting, 1,200+ strategies.
- 2026 Q2
AIF marketplace launches. NRI filters and GIFT City coverage.
- Today
India's most-used independent PMS & AIF discovery platform.