Discover · Foundations

What is a PMS?

A professionally run equity portfolio held in your own name: direct ownership of the shares, not units of a pooled fund. Here is the whole picture, in plain English.

In short
01

PMS in four numbers.

You hand a SEBI-registered manager a mandate; they run a concentrated stock portfolio inside a demat account that belongs to you. Everything that matters flows from these four facts.

₹50 lakh
Minimum
SEBI floor since Jan 2020
Direct
Ownership
Shares in your own demat
15–30 stocks
Holdings
Concentrated, high-conviction
Monthly
Reporting
Factsheet + full statement
The mandate
02

Who pulls the trigger is your choice.

Every PMS runs on one of three mandates. Pick the row; the difference is who approves each trade.

Discretionary
Most common

You hand the manager a written mandate and they buy and sell within that strategy without checking each trade with you. The default, and the bulk of the industry; you are buying the manager's judgement, not approving it order by order.

What it costs
03

Three fee models. One decision.

The bars show where the manager earns: flat on everything, split with performance, or only above a hurdle.

Fixed only
1% – 2.5% of assets / year

A flat annual charge on the value managed, billed regardless of performance. Predictable, but you pay it in flat and down years too.

Hybrid
Lower fixed + share of profit

A smaller fixed fee plus a slice of gains above a hurdle. The structure most Indian HNIs actually pick; it splits the risk between you and the manager.

Performance only
10% – 20% of profit above a hurdle

No fixed fee; the manager earns only on gains beyond an agreed hurdle rate, protected by a high-water mark so you never pay twice for the same recovery.

The tax you actually pay
04

Your shares. Your tax events.

In a mutual fund, churn hides inside the wrapper until you redeem. A PMS has no wrapper: every sale the manager makes is a taxable event in your hands, lot by lot.

On each saleHolding periodIndicative rate (FY2025-26)
Short-term capital gainListed equity held ≤ 12 months20%
Long-term capital gainListed equity held > 12 months12.5% over ₹1.25 lakh / year
Fund-level shielding of churnNot availableNone; tax follows every trade

A high-turnover PMS can hand you a meaningful tax bill in a strong year even if you never withdrew a rupee; a patient, low-churn strategy leans on the long-term rate. Rates are indicative; confirm your own position with a tax adviser.

Suitability
05

Is it for you?

A PMS suits you if
  • You can commit ₹50 lakh and it is genuinely surplus, long-horizon capital
  • You want a concentrated, conviction-led book, not another index in disguise
  • You value seeing every holding, trade and fee at the security level
  • You want a portfolio shaped to your mandate: sectors, exclusions, existing positions
Look elsewhere if
  • You need daily liquidity or may have to redeem at short notice
  • ₹50 lakh would be a large share of your investable wealth
  • You would rather not handle per-trade capital-gains tax admin yourself
  • You prefer the built-in diversification of a 50-stock pooled fund
Skip the homework

Nyra has already read every PMS factsheet.

Every SEBI-registered strategy, scored on the same 0–10 basis, with every answer citing its source. Ask her where your ₹50 lakh fits.

Nyra
Questions, answered
06

What people ask first.

₹50 lakh, the SEBI floor raised from ₹25 lakh in January 2020. It can be brought as cash, as an existing portfolio of securities, or a mix, but the value must clear ₹50 lakh at onboarding.

Keep reading

Related guides.

Compare every PMS, AIF & GIFT City fund

Educational content only, not investment or tax advice. Figures are indicative and current to FY2025-26; verify specifics, especially tax, with a qualified adviser. PMS, AIF and GIFT City investments are subject to market risk.

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