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How to choose — without the usual mistakes.

A decision-grade due-diligence checklist. Nine checks that turn a glossy pitch into evidence — and quietly defuse the traps most new investors walk into.

In short

Choosing a PMS badly is rarely about being unintelligent — it's about not knowing where the traps are. Almost every one comes from reading a record too generously: admiring a return without the drawdown beneath it, a headline fee without the stack behind it, or a track record without checking who actually authored it. Work through the checklist below in order, and the common mistakes have nowhere left to hide.

Track record
5 yr min
Through 2020 and 2022 drawdowns
Measured on
TWRR
Manager skill, not your cash-flow timing
Upfront fees
Banned
Exit load capped 3 / 2 / 1% in years 1–3
Operating cost
0.50% cap
Of average AUM, plus 18% GST on fees
A clean desk set up to work through a due-diligence checklist
Read it closely

Most mistakes come from reading a record too generously.

Choosing a PMS badly is rarely about intelligence — it's about not knowing where the traps sit. Almost every one comes from admiring a return without the drawdown beneath it, a headline fee without the stack behind it, or a track record without checking who actually authored it.

Work through the checklist below in order, and the common mistakes have nowhere left to hide.

The due-diligence checklist

Six checks. And the mistake each one prevents.

Run these before you speak to any manager. Each is paired with the specific error it defuses, so you can see exactly what you're protecting yourself against rather than ticking a box for its own sake.

01

Track record across FULL market cycles

Ask for at least five years of Time-Weighted Rate of Return (TWRR), and insist the window spans real stress — the March 2020 COVID crash and the 2022 rate-hike correction. TWRR strips out the timing and size of cash flows, so it reflects the manager's skill rather than when money happened to arrive. Prefer rolling returns against an appropriate benchmark over a single point-to-point CAGR.

The mistake it prevents — Inception-date luck: a flattering start date and one strong year passed off as a process.

02

Maximum drawdown AND recovery time

Maximum drawdown is the deepest peak-to-trough fall the portfolio has suffered — it tells you what you would have had to sit through to earn the returns shown. Pair it with how long the strategy took to claw back. A manager who compounds steadily with a shallower drawdown is often a better fit for serious capital than one with a higher headline return and brutal declines you may not stomach.

The mistake it prevents — Judging on CAGR alone: two funds with identical CAGR can have wildly different worst years.

03

Concentration risk

Check the single-stock weight limit, the share of the book in the top-10 holdings, and any sector caps. High-conviction portfolios can reward you, but they also concentrate your outcome in a handful of positions — and a turnover figure worth asking about, because very high churn lifts brokerage and tax drag and can signal a less settled process.

The mistake it prevents — Over-concentration: the whole corpus riding on a few names, or a single manager's calls.

04

Manager tenure — who actually runs it now

Many Indian PMS strategies are built around one fund manager, which concentrates outcome risk in one person. Ask how long the current lead has actually run this strategy, how deep the research bench is, and whether there is a documented succession plan if the key person leaves. The record you're shown may have been authored by someone who has since moved on.

The mistake it prevents — Crediting a record to a team that no longer runs the money you'd be handing over.

05

The FULL fee stack, in writing

The headline fixed fee is rarely the whole bill. Under SEBI no upfront fee is allowed and exit loads are capped at 3% / 2% / 1% across years one to three, nil thereafter. On top of the fixed fee (up to ~2.5%) sit a performance fee (typically 10–20% above a hurdle, with a high-water mark), operating expenses capped at 0.50% of average AUM, 18% GST, plus brokerage and custodian charges at actuals. Ask the manager to model all of it into one all-in annual cost on your likely portfolio size.

The mistake it prevents — Ignoring fees: a performance fee with catch-up can quietly eat a third of your alpha.

06

Benchmark honesty, style consistency and AUM fit

The benchmark must match the stated strategy: a focused mid-cap approach measured against a large-cap index will look better than it deserves. Confirm the strategy still invests the way its record was built — style drift is quiet — and sanity-check AUM fit, because a small-cap strategy that grew too big can no longer trade the names that made its history. Finally, read the exit terms: notice period, how fast the book is liquidated or transferred, and where the exit load sits.

The mistake it prevents — Chasing recent winners on an index mismatch, into a strategy that has outgrown its edge.

Read the room

Red flags vs green flags.

Once you know what to look for, a good manager and a glossy one start to sound different in the first conversation. These are the tells.

Red flags — slow down

  • A pitch that leans on one spectacular year or a suspiciously well-chosen start date.
  • Returns shown as point-to-point CAGR only — no TWRR, no rolling returns, no drawdown.
  • Any hint of an assured or indicated return, or pressure to commit before you've read the fees.
  • A benchmark that flatters the strategy (mid-cap book measured against a large-cap index).
  • Reluctance to put the all-in fee, hurdle, high-water mark and exit terms in writing.

Green flags — lean in

  • Five-plus years of TWRR that openly includes the 2020 crash and 2022 correction.
  • Drawdown and recovery time volunteered alongside the return, not hidden behind it.
  • A clear, named lead manager with stated tenure, research bench and a succession plan.
  • One all-in annual cost modelled on your ticket — fixed, performance, expenses, GST, the lot.
  • Honest benchmark, consistent style, and exit terms stated plainly up front.
The whole checklist, in one line

Don't buy the return. Buy the evidence behind it.

A high number tells you almost nothing on its own. The drawdown beneath it, the fees around it, the manager behind it and the cycle it was earned in — that's the story. Compare managers on the same evidence and the right choice gets obvious.

A factsheet showing returns, drawdown and the full fee stack
Buy the evidence

A high number tells you almost nothing on its own.

The drawdown beneath the return, the fees around it, the manager behind it and the cycle it was earned in — that's the story. Insist on five-plus years of TWRR that openly includes the 2020 crash and 2022 correction, with drawdown and recovery time volunteered alongside.

Compare managers on the same evidence rather than the strength of a pitch, and the right choice gets obvious.

Questions, answered

The questions worth asking first.

What's the single most important check before I select a PMS?

How the strategy behaves through full market cycles — including the 2020 crash and the 2022 correction — measured on a TWRR basis against an appropriate benchmark. Consistency and drawdown control tell you far more about a manager than a single strong year ever will.

Why does maximum drawdown matter so much?

It tells you what you would have had to sit through to earn the returns on the page. A shallower drawdown with steady compounding often suits serious capital better than a higher return with severe declines, because the best strategy is the one you can actually hold through its worst stretch.

What is a high-water mark, and why should I want one?

A high-water mark ensures a performance fee is charged only on new profits above the highest value your portfolio has previously reached. It prevents you from being charged twice for recovering the same ground after a fall — so it protects you, and you should expect to see it.

What are the rules on upfront fees and exit loads?

Under SEBI no upfront fee may be charged, and exit loads are capped at 3% in year one, 2% in year two, 1% in year three, and nil thereafter. Direct on-boarding without a distributor is available, so you can avoid distribution costs if you prefer.

How do I handle the risk of a single-manager strategy?

Ask three questions: how deep is the research team, how documented is the process, and what is the continuity plan if the key person departs. A strategy institutionalised beyond one personality is far more durable than one that lives or dies with a single name.

How does an independent score fit into this?

Use it as a first filter, not the final word. The Nyra Score standardises strategies across risk-adjusted returns, drawdown, consistency and cost, so you compare managers on the same evidence rather than the strength of a sales pitch — then run the full checklist before you ever speak to a manager.

Run the checklist against real managers, scored on the same evidence.

Educational content only, not investment advice. Figures and fee caps reflect general SEBI norms and can change — verify the specifics in each manager's disclosure document and against SEBI records, and confirm suitability with a qualified adviser. Investments are subject to market risks.

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